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The Not-Doing List: Focusing Your Strategic Marketing Plan
A Medical Director friend of mine from Yale recently shared an important story with me about his involvement with the AIDS epidemic in 1988-1989:
"When the epidemic was at its height, two groups, one from Yale, and the other from the World Health Organization (WHO), got together to just talk through ideas because clearly we were losing. It's hard to even relate to what was happening back then — the world was incredibly afraid. AIDS popped up in the U.S. via "patient zero" a flight attendant. Things went crazy in the US, but they were far worse in Africa.
We needed a new way of looking at the problem and a new solution — or set of solutions — was desperately needed. There was no agenda, just smart people in a room.
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