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Legal Marketing Q&A: Part Two
In this month's issue, we share part two of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we continue our discussion on key topics relevant to legal marketing professionals. You can find part one here.
Q. Marketing vendors continue to play a vital role in the success of law firm marketing efforts. What do you recommend regarding how best to utilize these key external resources?
A. I have worked with many marketing vendors across diverse industries. Results ranged from exceptional to mediocre to awful. I also operated my own consulting business. This broad experience provided me with a unique understanding of the dynamics of the client-vendor relationship and a deep appreciation for the factors that drive success for each party.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
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Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
The Cost of Making Partner
Making partner isn't cheap, and the cost is more than just the years of hard work and stress that associates put in as they reach for the brass ring.