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Legal Marketing Q&A: Part Two
In this month's issue, we share part two of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we continue our discussion on key topics relevant to legal marketing professionals. You can find part one here.
Q. Marketing vendors continue to play a vital role in the success of law firm marketing efforts. What do you recommend regarding how best to utilize these key external resources?
A. I have worked with many marketing vendors across diverse industries. Results ranged from exceptional to mediocre to awful. I also operated my own consulting business. This broad experience provided me with a unique understanding of the dynamics of the client-vendor relationship and a deep appreciation for the factors that drive success for each party.
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Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Major Differences In UK, U.S. Copyright Laws
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The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.