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Legal Marketing Q&A: Part Two
In this month's issue, we share part two of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we continue our discussion on key topics relevant to legal marketing professionals. You can find part one here.
Q. Marketing vendors continue to play a vital role in the success of law firm marketing efforts. What do you recommend regarding how best to utilize these key external resources?
A. I have worked with many marketing vendors across diverse industries. Results ranged from exceptional to mediocre to awful. I also operated my own consulting business. This broad experience provided me with a unique understanding of the dynamics of the client-vendor relationship and a deep appreciation for the factors that drive success for each party.
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