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Digital Marketing Surged During the Pandemic, But Are Law Firms Managing Content Effectively?
When 2020, and its accompanying pandemic, ushered in a resurgence in legal digital marketing and social media use, it was expected given the circumstances. But not all firms are managing that content effectively.
The annual Social Law Firm Index (SLFI), created by internet marketing consulting firm Good2BSocial and ongoing since 2013, released its findings and rankings in mid-November. Many of the trends noted in the 2020 study, such as the increase in the creation and use of podcasts and video, held true in 2021.
New strategies emerged as well, for effective engagement and platform usage, as well as new issues arising from the generation of so much content. Not all content is effective content, and some of it can actually be detrimental.
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