Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
SEO for Law Firms: Will It Help You Win More Clients?
Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. "If my firm were ranked first on Google searches, then we'd really start doing well," is not an uncommon statement I'll hear from an attorney. You may have received cold calls from companies guaranteeing the top spot — or at least a place on the first page — of Google search results. What if that company could do what is promised? They usually can't, of course, but it's an interesting proposition. This article helps clarify what SEO for law firms really is, and if it will help with your business development activities.
Google and other search engines use algorithms to identify the most effective ways to answer search queries and these algorithms perform world-wide searches in less than a second. Imagine if a search engine had to scour the whole Internet each time you searched for something. With YouTube alone adding 300 hours of video every minute of every day, the process would take forever. The algorithms automate this process by searching the web and ranking relevance.
SEO is structuring your website so a computer program can find a relevant answer to a question. If your clients or prospective clients are searching for, "Do I need a will or a trust?" and your site has the best and most relevant answer to that question, you'll be rewarded through a higher rank. How do you assure you're the best and most relevant? Produce content answering that question better than others. As you become more relevant, you become more relevant. The more visitors coming to your page for whom you can answer the question, you're ranked higher.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
How Secure Is the AI System Your Law Firm Is Using?
In a profession where confidentiality is paramount, failing to address AI security concerns could have disastrous consequences. It is vital that law firms and those in related industries ask the right questions about AI security to protect their clients and their reputation.
COVID-19 and Lease Negotiations: Early Termination Provisions
During the COVID-19 pandemic, some tenants were able to negotiate termination agreements with their landlords. But even though a landlord may agree to terminate a lease to regain control of a defaulting tenant's space without costly and lengthy litigation, typically a defaulting tenant that otherwise has no contractual right to terminate its lease will be in a much weaker bargaining position with respect to the conditions for termination.
Pleading Importation: ITC Decisions Highlight Need for Adequate Evidentiary Support
The International Trade Commission is empowered to block the importation into the United States of products that infringe U.S. intellectual property rights, In the past, the ITC generally instituted investigations without questioning the importation allegations in the complaint, however in several recent cases, the ITC declined to institute an investigation as to certain proposed respondents due to inadequate pleading of importation.
The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies
Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.
Authentic Communications Today Increase Success for Value-Driven Clients
As the relationship between in-house and outside counsel continues to evolve, lawyers must continue to foster a client-first mindset, offer business-focused solutions, and embrace technology that helps deliver work faster and more efficiently.