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It doesn't take much to be perceived as 'salesy.' A poorly-timed question, over-confidence, or a little too much enthusiasm can sour your prospect on you. Being perceived as salesy can create obstacles to winning the engagement. Fortunately, it's easy to avoid being salesy. Simply, avoid creating sales pressure.
Sales pressure (or selling pressure) is often the result of manipulative tricks designed to increase the pace of the sales cycle. It is that uncomfortable feeling that buyers get when they feel manipulated, not heard, or pressured. "I feel like I was being sold," is a sure sign that the prospect experienced sales pressure.
Avoid creating sales pressure by learning these common mistakes to avoid.
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