Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Rebranding is an initiative law firms should not take lightly. There is a component of culture reflection required. There is a great deal of work involved. However, the upside of a rebranding, done correctly, can be just as significant as the effort. If your firm is making substantive changes, a rebrand helps to communicate that internally and externally. It can provide strong visual reinforcement for your change management initiative and can help you to reposition your law firm in a time of momentous change and innovation in the industry.
As with most marketing and communication initiatives, the best place to start any marketing project is with the question "why?" There are good reasons, and not so good reasons.
Your brand is about the intrinsic qualities of your law firm and the firm's overall culture. It is not about the people running the marketing at a particular point in time or about lawyers who "believe" the logo, brand colors or font should be changed. You also don't rebrand simply to get attention from your audience. Create genuine interest in your brand by being innovative, helpful and diligent.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?