Firms have been especially deliberate during the pandemic to increase the number of touch points they have with existing business, deepening ties with their roster of current clients by referring matters across practices and rewarding partners for that kind of origination. (See, "How This Am Law 100 Firm Is Creating More Business Connections With Current Clients," The American Lawyer.)
Are Large Firm Rates Pushing Clients to Seek Other Alternatives?
Firms have been especially deliberate during the pandemic to increase the number of touch points they have with existing business, deepening ties with their roster of current clients by referring matters across practices and rewarding partners for that kind of origination. But with marketing spend surging and clients increasingly willing to move work around, Big Law firms' incumbent advantage could begin to wane.
By
Andrew Maloney
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