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Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort
While all firms have marketing initiatives in place, that does not necessarily mean you're doing all you can to optimize your marketing efforts. If you'd like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren't making one of these common marketing mistakes.
1. Putting All Your Eggs In One Basket
Law firms that focus on a singular marketing objective — increasing visibility, for example — are missing out on a whole range of opportunities to build their brand. Successful marketing requires a multifaceted approach that helps you not only build awareness but also connect, communicate, educate and ultimately close ideal clients.
How do you develop a cohesive marketing strategy? Address each of these five factors for marketing success:
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