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Five Essential Steps for Lawyers to Effective Legal Marketing
If you made it through all three years of law school, passed the bar exam and are now practicing law, you probably already realized that there are plenty of things law school did not teach you. How to market yourself and develop business effectively happen to be at the top of that list of essential skills you did not learn during your 1L, 2L or 3L years.
That being said, just because law school did not teach you these vital skills does not mean that it is too late for you to master them. It isn't. It also does not mean that you don't need to know them. Depending on your career goals, you may.
Now, if the thought of learning how to do one more thing starts to overwhelm you, take a deep breath. Learning how to market yourself does not have to be difficult. There are five simple steps you need to follow. Each of them are covered in detail below. Before we dive into learning more about them though, take a minute and ground yourself. Think about the impact of making the time to master this skillset. What will it mean for your future? How will it impact your professional development and growth?
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