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Great Marketing Initiatives Happening Now
I want to share with you some information on great marketing initiatives happening in law firms around the country that I recently learned about — as well as some recommendations suggested by my consultant colleagues in their blogs and articles.
I hope some of these give you and your firm some terrific possible new directions.
|Be the First … And Fast!
Hours after the decision to overturn Roe v. Wade was handed down, Reed Smith announced the formation of its "reproductive health working group" to advise health care institutions and other companies on what they need to know, from a business standpoint, in a post-Roe world. Lawyers in the firm's life sciences health industry group and several other practice groups had been planning for and anticipating the immediate questions and issues their clients would have—as soon as the draft majority opinion was leaked months ago. According to Reed Smith partner Sarah Cummings, "The firm is committed to staying in front of the issues that will be challenging to our clients. This was no exception. Seeing the writing on the wall, we assembled a multi-disciplinary team to respond to the varied aspects of this issue. Since Dobbs was announced, questions have been coming from clients in a range of industries and because of our working group's deep bench and extensive preparation, we have been able to quickly and nimbly respond to even the most complex questions."
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