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How to Build a Successful Business Development Plan
In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that must work together to drive and maintain revenue for your law firm. The next articles in this series will dive deep, providing insight and guidance to help you get the most out of the resources you commit to each of them.
Business development is a critical part of a law firm's growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm's reputation as a high-quality service provider. It is the bridge between marketing and sales.
Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
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Strategy vs. Tactics: Two Sides of a Difficult Coin
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Major Differences In UK, U.S. Copyright Laws
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The Article 8 Opt In
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The Cost of Making Partner
Making partner isn't cheap, and the cost is more than just the years of hard work and stress that associates put in as they reach for the brass ring.