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Is Twitter Worth the Bother?
A current question on a lot of marketers' minds: "Is Twitter worth the trouble?" For some firms, Twitter may be the best social media platform; others may not say the same. Let's discuss Twitter and whether the time and effort needed are worth it.
Background
Twitter took off in 2006 and became a prime platform. Since then, many other platforms have gained market share and Twitter has begun to take a backseat. Apps like Facebook, TikTok, YouTube, etc., have all become very popular. Although many people still use Twitter, it has also changed with time.
When it first started, Twitter was a platform people used to post status updates for their friends and followers. Now Twitter has become one of the top platforms for news consumption, but mainly for journalists. About 69% of journalists regularly use Twitter to share or receive news, whereas about 13% of everyday Americans use Twitter for their news consumption, with Facebook being their top.
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