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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Today's PR Tips for Law Firm Laterals

By Gina F. Rubel
October 01, 2022

There was a time in the legal industry when it was practically unheard of for a lawyer to leave a law firm. They spent their entire careers at one firm unless they moved on to the judiciary, in-house with corporate legal departments, or to a government position. That time is long gone in the legal industry as well as most other industries.

Today, law firms compete on many levels for talent including:

|
  • Base salary
  • Benefits
  • Billable hour quotas
  • Billable rate structures
  • Bonuses
  • Career advancement opportunities and partner track
  • Culture
  • Diversity
  • Flex options and work from home policies
  • Marketing support and budgets
  • Name recognition and prestige
  • Networking opportunities
  • Origination credit
  • Pro bono programs and incentives
  • Resources, technologies and innovation
  • Special interest groups
  • Training and mentoring programs

As a result, law firms almost inevitably find themselves in the position of either welcoming or saying goodbye to attorneys and sometimes entire legal departments.

Lateral changes can be fraught with communication challenges including contractual obligations such as non-competes, ethical considerations and client outreach concerns. Being proactive and engaging your communications team early can ensure that the process runs more smoothly for everyone involved.

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