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Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
I've followed with great interest the stories in legal industry media covering how firms struggle mightily with return-to-office issues, while others seek to capitalize on a hybrid-friendly approach. My recent move from an in-house position in a hybrid environment to an agency that's fully remote had me thinking about how firms can ensure their marketing, business development (BD) and public relations (PR) teams work together and thrive in a hybrid environment.
Where Do I Start?
It's important for marketing, BD and PR to have a shared understanding of the firm's brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm's targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.
Start by asking questions that foster critical thinking — and a dialogue — and allow each respective team to share its perspective. Great thought-starter questions include What's unique about our firm? What speaks to our clients' needs? What messages do we want to convey? What educates our clients and makes them feel secure and validated in their decision to hire our firm? What information do clients and prospects need at each point in the decision-making process? What results can we highlight to engage new clients?
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