Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Understanding Your Audience by Traffic Sources
Quality content marketing takes a lot of thought and analysis. However, oftentimes, resource-strapped law firms don't have the time to invest in the legwork required to create content that navigates different audience types down the funnel to convert them into warmer prospects and, ideally, eventual clients.
One of the first steps to creating an effective content marketing program is to gather information about website traffic sources. Website traffic sources are the channels through which website visitors enter your website. You can think of these channels as doorways that users access to reach your law firm's digital hub.
Data about the percentages of your audience that enter your website through specific channels is available via your website analytics dashboard. For most law firms, this will be Google Analytics, and so for the sake of this article, I will be referencing Google Analytics' traffic source categories, of which there are six I will cover:
- Organic search
- Direct
- Social
- Referral
- Paid search
A website visitor that enters your site through the organic search "doorway" might be a very different sort of audience member than the one who enters through the "social" doorway. This all has to do with audience behavior and intent, which is not universal. For some law firms, certain doorways are going to yield much more valuable visitors than others. Which doorways offer the most value will likely depend on the type of law firm, its service offerings and its typical client type.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.