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How to Waste Time and Money In Legal Marketing
Almost daily, one of my colleagues or I receive an email from a lawyer or non-marketer in charge of legal marketing asking us to review an email solicitation that they received and asking us to make a recommendation. These emails often promise better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe.
Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
We Can Get You on the First Page of Google
This is a false solicitation. No company can get you "on the first page of Google" without your firm investing a lot of resources in Google Adwords or in an extensive organic SEO campaign. For example, one personal injury law firm in Philadelphia invests nearly $150,000 monthly in Google Adwords alone. Is your law firm willing to make that type of investment?
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