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How to Waste Time and Money In Legal Marketing
Almost daily, one of my colleagues or I receive an email from a lawyer or non-marketer in charge of legal marketing asking us to review an email solicitation that they received and asking us to make a recommendation. These emails often promise better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe.
Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
|We Can Get You on the First Page of Google
This is a false solicitation. No company can get you "on the first page of Google" without your firm investing a lot of resources in Google Adwords or in an extensive organic SEO campaign. For example, one personal injury law firm in Philadelphia invests nearly $150,000 monthly in Google Adwords alone. Is your law firm willing to make that type of investment?
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