Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

FeaturesMarketing the Law FirmLaw Firm Marketing and Business Development

Mapping Your Content for Potential Clients' Planning Stage

BY Meg Pritchard
May 01, 2023

In my article in the March issue, I explained the essential elements of an effective content program, including well-defined content pillars, the right mix of content, and alignment with your business development objective.

I also noted that different types of content work better for different stages of the buyer's journey (which is often where the confusion around being able to get clients directly from a blog/alert/speaking engagement/email occurs), and teased a deeper look at mapping your content into that journey.

Let's buckle up and take that trip! (Caution: more road metaphors ahead.)

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
LJN Quarterly Update: 2024 Q2 Image

The LJN Quarterly Update highlights some of the articles from the nine LJN Newsletters titles over the quarter. Articles include in-depth analysis and insights from lawyers and other practice area experts.

LJN Quarterly Update: 2024 Q1 Image

Highlights some of the in-depth analysis and insights from lawyers and other practice area experts from the nine LJN Newsletters titles over the first quarter of 2024.