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Mastering Collaboration: Enhance Productivity With Your Outside Marketing Agency
For law firms seeking to thrive in today's competitive landscape, partnering with a specialized marketing and PR agency is a strategic imperative. Agencies possess a deep understanding of the intricate balance between legal expertise and effective brand communication.
From thought leadership campaigns that position legal professionals as industry authorities to adeptly managing a firm's reputation and navigating the nuances of attorney advertising compliance, agencies offer a tailored approach that aligns with a law firm's unique identity and objectives. Ultimately, the partnership empowers law firms to amplify their reach, establish credibility, and attract a diverse clientele in an ever-evolving legal marketplace.
While most law firms understand the importance of marketing and PR, they may choose to partner with a marketing and/or PR agency for different reasons. For small to mid-size firms, an agency can provide senior-level service across various marketing verticals, effectively acting as the firm's in-house marketing team at a lower cost compared to an in-house team.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?