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The Changing Role of Business Development Professionals In Law Firms
The relationship between attorneys and marketing and business development professionals in Big Law firms is changing.
While the roles were historically viewed as something of "attorney concierge" — people who took direction from partners in hopes of assisting in generating more business — more law firms are starting to empower business development officers to proactively generate business tips and leads for the firm.
Those law firms that continue to view business development officers with limited, traditional roles are more likely to see attrition in marketing departments, industry observers say.
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