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Are Professional Associations Really Valuable?
In the legal profession, joining and maintaining membership in various professional associations is common practice. However, lawyers often overlook the critical question of whether their affiliation with these organizations yields substantial benefits, such as quality referrals and new clients.
As a dedicated business development advisor to lawyers and law firms, I frequently encounter attorneys who have remained with bar associations or other groups for a long time without reaping any tangible rewards in terms of leads or referrals. Time is precious, so lawyers should carefully assess the advantages offered by the associations they engage with.
The Hodgepodge Approach
Experienced lawyers frequently find themselves involved in several professional associations. These encompass a variety of entities, including bar associations, alumni groups, networking collectives, trade associations relevant to their practices and charitable organizations. Regrettably, many lawyers lack a well-defined strategic approach to allocating their time and efforts efficiently among these organizations. Often, they remain ensconced in familiar circles of legal colleagues and are reluctant to explore fresh opportunities that could facilitate direct engagement with potential clients. Lawyers, by nature, tend to be creatures of habit, repeatedly gravitating toward the same associations.
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