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How to Structure Lawyer Blog Posts for Content Marketing
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
When it comes to establishing an attorney as a thought leader, the gold standard remains good old-fashioned public relations. Nothing beats bylined articles or quotes in reputable news outlets. But bylines and quotes don't come often unless you're a columnist or CNN contributor, which are difficult roles to clinch. Fortunately, every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites.
The benefits of content marketing are considerable. Publishing informative articles on a firm website helps with PR by showing reporters and editors that attorneys and firms are knowledgeable sources of information. Blogs help with SEO by boosting a website's ranking in the search algorithm. And blogs support other marketing efforts by providing content for social media and showcasing thought leadership for awards and rankings applications.
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