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How to Structure Lawyer Blog Posts for Content Marketing
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
When it comes to establishing an attorney as a thought leader, the gold standard remains good old-fashioned public relations. Nothing beats bylined articles or quotes in reputable news outlets. But bylines and quotes don't come often unless you're a columnist or CNN contributor, which are difficult roles to clinch. Fortunately, every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites.
The benefits of content marketing are considerable. Publishing informative articles on a firm website helps with PR by showing reporters and editors that attorneys and firms are knowledgeable sources of information. Blogs help with SEO by boosting a website's ranking in the search algorithm. And blogs support other marketing efforts by providing content for social media and showcasing thought leadership for awards and rankings applications.
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Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
CoStar Wins Injunction for Breach-of-Contract Damages In CRE Database Access Lawsuit
Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.