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Maximizing Marketing ROI Requires Data-Driven Approach
In today's competitive legal market, understanding the return on investment (ROI) from marketing efforts is no longer a luxury for law firms, but a necessity. One that can mean the difference between maintaining a competitive edge or losing ground to competitors. Maximizing your marketing ROI requires a data-driven approach that provides quantifiable insights into which marketing channels are producing more of your best clients, and which ones are not.
Tracking the results of your marketing campaigns is only becoming increasingly important for law firms looking to grow in a digital landscape that is rapidly evolving, not even yearly anymore, but quarterly and even weekly it seems at times.
The Power of Conversion Tracking
For firms of all sizes, implementing conversion tracking and tying these conversions back to their source marketing channels is foundational to optimizing marketing spend. This data empowers firms to make informed decisions about where to allocate resources, double down on high-performing channels, and eliminate wasteful spending.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.