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Adequate Tech Budgets Are Essential For Effective Marketing Department Performance
"We bought top-of-the-line software with all the bells and whistles. We expected it to track of all of our clients, prospects, alums, pitches, and data. But it just doesn't work."
Bring together 10 or more lawyers, and you have a law firm that needs technology and process management to operate and function without chaos. And when marketing comes into focus, a well-funded marketing department is no longer a luxury but a necessity.
When I get brought in to assess a firm's marketing/business development department, one of the first questions I ask is, "What does your marketing tech stack look like, and how is it supported?"
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