Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

It's Not Business Development Or Marketing. It's Business Development And Marketing

By Meg Pritchard
July 01, 2024

At a recent social event I attended, I met a lawyer — let's call him Mark. When Mark heard that I run a content marketing agency focusing on legal services, he chuckled and said, "I bet you run into a lot of lawyers who think they know how to do marketing better than you do." Before I could assure him that this was rarely a problem and that I very much enjoyed working with lawyers and law firms, Mark leaned in close to tell me that, in his opinion, "most law firms are doing it wrong" and "should be focusing on business development rather than marketing." After imparting this piece of wisdom, he sat back with a satisfied smile.

As ironic as the scenario might have been, Mark's suggestion started me thinking.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
New York's Latest Cybersecurity Commitment Image

On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.

Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office Image

A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

The Bankruptcy Hotline Image

Recent cases of importance to your practice.

Risks of “Baseball Arbitration” in Resolving Real Estate Disputes Image

“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.