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Putting a Face (and a Voice) to Your Brand
An organization's brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it's helpful to establish a spokesperson for media outreach, interviews and more.
Designating a spokesperson allows you to control a narrative and ensure that consistent and accurate messages are communicated to the media and the public. A well-prepared spokesperson can build trust and credibility, enhancing the firm's reputation as a reliable source of information. This allows you to take advantage of media interviews as opportunities to showcase expertise, highlight achievements and promote practice areas or services. With the right spokesperson, you will maximize these opportunities and leverage media coverage to your advantage.
A skilled spokesperson can effectively convey the firm's key messages and address any concerns or misconceptions, helping to shape a positive image. In times of crisis or negative publicity, it is especially important to have a trustworthy source to respond promptly, provide accurate information and reassure stakeholders to mitigate the impact on the firm's reputation. Without a designated spokesperson, different employees may offer conflicting information, leading to confusion that may further damage the brand.
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