Law.com Subscribers SAVE 30%
Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.
Crafting a Crisis Communications and Mitigation Strategy for Law Firms
Having a crisis communications and mitigation strategy in place is essential for law firms and businesses of all sizes to be prepared for unexpected situations that could jeopardize their reputation. Think of it like insurance — you hope you never have to use it but are relieved to have it when you need it. In crafting this strategy, companies need to weigh various factors such as the nature of the crisis, the values and expectations of their stakeholders, and the potential impact on their reputation. These considerations will guide the decision on whether to take the traditional route of apologizing and making amends or to embrace the escalation strategy, which is standing firm on the company's values despite the potential backlash.
In traditional public relations 101, the classic method of crisis communications has been to maintain neutrality while demonstrating the three Rs: Recognize the mistake, show Remorse, and act swiftly to Resolve. However, as the dynamics of social media and stakeholder expectations have shifted, there is a growing debate on whether taking a solid position, even at the risk of backlash, can be more effective in building a lasting law firm brand legacy.
The Classic Approach: Neutrality and the Three Rs
Traditionally, crisis communication has focused on maintaining a neutral stance, emphasizing the importance of the recognize, remorse and resolution strategy. Acknowledging the issue transparently is the first step. Whether it's addressing a conflict of interest or ethical lapse, a corporate scandal, or a policy failure, recognizing the problem openly demonstrates accountability.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at customercare@alm.com or 877-256-2473
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
CoStar Wins Injunction for Breach-of-Contract Damages In CRE Database Access Lawsuit
Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.