Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Reducing Cognitive Load and Enhancing Marketing Productivity with AI

BY Amardeep Devadason
August 01, 2024

Overview: The Increasing Load on Marketing

Marketing teams have heard so many times: do more with less — and 2024 has been no different. According to new research, in 2023 law firm marketing budgets shrank (see, Thomson Reuters, "The Oracle's Temple: The State of the Global Legal Marketing & Business Development Profession") even though revenue grew by 4.6% — and yet the demands on the marketing department actually increased.

At the same time, approximately 50% of buyers said that they are looking to replace their existing law firms (see, James Jones, Senior Fellow, Georgetown Law, presenting 2023 Thomson Reuters State of the Legal Industry at the COO CFO Forum), resulting in more pitches, more proposals, more RFPs – and more hours of work for marketing and business development teams.

Add to the mix more competitors that now include an array of mid-size law firms, boutique and specialty firms, accounting firms, new law companies and well-funded alternative legal services providers.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models Image

Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.

Hyperlinked Documents: The Latest e-Discovery Challenge Image

As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing, and reviewing these documents in real-world cases.

Identifying Your Practice's Differentiator Image

How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.

Risks and Ad Fraud Protection In Digital Advertising Image

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.

Turning Business Development Plans Into Reality Image

This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.