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Reducing Cognitive Load and Enhancing Marketing Productivity with AI
Overview: The Increasing Load on Marketing
Marketing teams have heard so many times: do more with less — and 2024 has been no different. According to new research, in 2023 law firm marketing budgets shrank (see, Thomson Reuters, "The Oracle's Temple: The State of the Global Legal Marketing & Business Development Profession") even though revenue grew by 4.6% — and yet the demands on the marketing department actually increased.
At the same time, approximately 50% of buyers said that they are looking to replace their existing law firms (see, James Jones, Senior Fellow, Georgetown Law, presenting 2023 Thomson Reuters State of the Legal Industry at the COO CFO Forum), resulting in more pitches, more proposals, more RFPs – and more hours of work for marketing and business development teams.
Add to the mix more competitors that now include an array of mid-size law firms, boutique and specialty firms, accounting firms, new law companies and well-funded alternative legal services providers.
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Overview of Regulatory Guidance Governing the Use of AI Systems In the Workplace
Businesses have long embraced the use of computer technology in the workplace as a means of improving efficiency and productivity of their operations. In recent years, businesses have incorporated artificial intelligence and other automated and algorithmic technologies into their computer systems. This article provides an overview of the federal regulatory guidance and the state and local rules in place so far and suggests ways in which employers may wish to address these developments with policies and practices to reduce legal risk.
Is Google Search Dead? How AI Is Reshaping Search and SEO
This two-part article dives into the massive shifts AI is bringing to Google Search and SEO and why traditional searches are no longer part of the solution for marketers. It’s not theoretical, it’s happening, and firms that adapt will come out ahead.
While Federal Legislation Flounders, State Privacy Laws for Children and Teens Gain Momentum
For decades, the Children’s Online Privacy Protection Act has been the only law to expressly address privacy for minors’ information other than student data. In the absence of more robust federal requirements, states are stepping in to regulate not only the processing of all minors’ data, but also online platforms used by teens and children.
Revolutionizing Workplace Design: A Perspective from Gray Reed
In an era where the workplace is constantly evolving, law firms face unique challenges and opportunities in facilities management, real estate, and design. Across the industry, firms are reevaluating their office spaces to adapt to hybrid work models, prioritize collaboration, and enhance employee experience. Trends such as flexible seating, technology-driven planning, and the creation of multifunctional spaces are shaping the future of law firm offices.
From DeepSeek to Distillation: Protecting IP In An AI World
Protection against unauthorized model distillation is an emerging issue within the longstanding theme of safeguarding intellectual property. This article examines the legal protections available under the current legal framework and explore why patents may serve as a crucial safeguard against unauthorized distillation.