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Identifying Your Practice's Differentiator
While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Why should a client hire and trust you? Why should an awards committee name you a "best of" or "leading" or "top" practitioner? Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.
According to the American Bar Association's National Lawyer Population Survey, which tallies lawyers in every U.S. state and territory, there were precisely 1,331,290 active lawyers as of Jan. 1, 2023. The number of lawyers nationwide has increased by 30% since 2000. This should stoke a bit of competition in you (especially if you practice in California or New York, where more than 25% of the nation's attorneys are based). Ideally, it also serves as a reminder of the importance of individuality.
Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition" (even though use of the word "unique" is frowned upon for lawyers). Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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