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The Eight Things Journalists Love and Why They Matter

By Brenda McGann and Denise Nix
September 01, 2024

Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.

From identifying compelling narratives to leveraging fresh angles on current events, each of these elements plays a critical role in shaping a pitch that resonates. With this knowledge, you can tailor your approach to meet the specific needs and interests of the journalists you're targeting, ensuring your story stands out in a crowded media landscape.

Here are the eight things journalists love and why mastering these can make the difference between your story getting picked up or passed over:

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