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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Turning Business Development Plans Into Reality

By Yuliya LaRoe
September 01, 2024

You've meticulously crafted your rainmaking roadmap, a strategic blueprint for business development success. But a roadmap is merely a guide, and won't lead to new clients and a thriving practice by itself. It's the consistent, purposeful action that transforms those plans into tangible results. Integrating business development into your daily routine requires intentionality and effective strategies. In this article, I offer practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.

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Follow This BD Rule of Thumb

You have a lot to do. Every single day. Deadlines, meetings, court appearances, calls, writing, billing. In other words, doing your job.

When you make that daily to-do list and see the amount you must get done, including immovable deadlines or commitments, business development can (and often does) fall to the bottom of that list. However, to continue being successful in private practice, you must make business development a priority.

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