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UTMs: Taking Your Social Media Analysis to the Next Level

By Tanya Amyote
September 01, 2024

In the fast-paced world of digital marketing, every click, share and engagement counts. Social media has become a vital tool for businesses to connect with prospects and clients, drive traffic to their websites and, ultimately, boost the bottom line. However, tracking the effectiveness of your social media efforts on a more granular level can be difficult.

For example, if your 10 latest posts on X and LinkedIn have all been pushing visitors to the same webinar registration page, how can you tell which post did the best job by getting the most clicks?

That's where UTMs (urchin tracking modules) are an effective tool.

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