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UTMs: Taking Your Social Media Analysis to the Next Level
In the fast-paced world of digital marketing, every click, share and engagement counts. Social media has become a vital tool for businesses to connect with prospects and clients, drive traffic to their websites and, ultimately, boost the bottom line. However, tracking the effectiveness of your social media efforts on a more granular level can be difficult.
For example, if your 10 latest posts on X and LinkedIn have all been pushing visitors to the same webinar registration page, how can you tell which post did the best job by getting the most clicks?
That's where UTMs (urchin tracking modules) are an effective tool.
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'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
Strategy vs. Tactics: Two Sides of a Difficult Coin
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Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.
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Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.