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The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies
Reaching out to friends and social contacts for business opportunities can be one of the most effective ways for lawyers to grow their book of business. After all, you've already established the essential KLT factor: Know, Like, and Trust.
Yet, the idea of making this type of approach can be filled with concerns: Will your friend think you're taking advantage of the relationship? Will they feel pressured, or might they not be comfortable mixing social and professional spheres?
This article will walk you through practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.
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The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies
Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.
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