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Sooner or later, everyone needs a lawyer. It has been said the average American knows 600 people. The New York Times came up with that number in 2013 and the Wall Street Journal put the estimate at 611 in 2023. You might have done a good job at raising awareness among your friends about how your can help them. Your partner likely knows 600 people too. There is overlap, but plenty of new names. Can they spot a business opportunity and tell your story?
There are several types of law firms and many types of lawyers. You might work at a large firm that does everything. You might be a one person practice on Main Street. There are many branches of the legal profession. TV dramas do a poor job portraying the range. Put another way, people you know might have issues and be unaware the right lawyer may be part of the solution.
Let us assume your spouse or partner has a segment within their circle of friends where you are not a known quantity. Let us also assume they can tell your story if they see the right opportunity. Can they spot opportunities?
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Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, “Captivating the Wealthy Investor” is available on Amazon.
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