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Live streaming has evolved significantly and is a widespread phenomenon for retail, gaming, and influencers but is now providing competitive advantages for leading accounting, management consulting, and other professional services firms and B-to-B companies looking to build their brands and increase business.
Live streaming is a dynamic, powerful, and cost-effective way to attract new clients, customers, and talent and enhance current relationships. With its ability to build trust, maximize investments, repurpose content, and save money, live streaming delivers unique advantages in a competitive market.
Yet not one major law firm is live streaming, especially on LinkedIn, which is the world’s largest B-to-B marketplace!
For firms interested in live streaming, knowing best practices, and avoiding common pitfalls can help harness the full potential of live streaming to drive long-term growth.
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