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Live streaming has evolved significantly and is a widespread phenomenon for retail, gaming, and influencers but is now providing competitive advantages for leading accounting, management consulting, and other professional services firms and B-to-B companies looking to build their brands and increase business.
Live streaming is a dynamic, powerful, and cost-effective way to attract new clients, customers, and talent and enhance current relationships. With its ability to build trust, maximize investments, repurpose content, and save money, live streaming delivers unique advantages in a competitive market.
Yet not one major law firm is live streaming, especially on LinkedIn, which is the world’s largest B-to-B marketplace!
For firms interested in live streaming, knowing best practices, and avoiding common pitfalls can help harness the full potential of live streaming to drive long-term growth.
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Video content has consistently been prioritized by algorithms, and live streaming is a form of video that offers a direct line to decision-makers. As platforms like LinkedIn, YouTube, and Facebook increasingly emphasize video, B-to-B firms and companies can leverage live streams to capture attention in real time.
During the pandemic, platforms such as Twitch saw massive growth, but it’s LinkedIn that remains the leading channel for B-to-B professionals. As of 2024, LinkedIn has over 930 million registered users globally, with approximately 310 million active monthly users. These users come from over 200 countries, making LinkedIn the largest professional networking platform in the world.
So, LinkedIn is the go-to place to reach decision-makers, founders, and senior executives, many of whom prefer live, authentic interactions over scripted presentations. LinkedIn Live streams can be delivered off members’ profiles and also off LinkedIn Company pages that meet LinkedIn’s access criteria.
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