Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Live Streaming Accelerates Business Growth

By Julie Savarino
December 10, 2024

Live streaming has evolved significantly and is a widespread phenomenon for retail, gaming, and influencers but is now providing competitive advantages for leading accounting, management consulting, and other professional services firms and B-to-B companies looking to build their brands and increase business.
Live streaming is a dynamic, powerful, and cost-effective way to attract new clients, customers, and talent and enhance current relationships. With its ability to build trust, maximize investments, repurpose content, and save money, live streaming delivers unique advantages in a competitive market.
Yet not one major law firm is live streaming, especially on LinkedIn, which is the world’s largest B-to-B marketplace!
For firms interested in live streaming, knowing best practices, and avoiding common pitfalls can help harness the full potential of live streaming to drive long-term growth.

|

Four Main Reasons Why Live Streaming Drives Business Growth

  1. Showcase Expertise and Talent: Live streaming is a powerful and creative way to demonstrate knowledge and skills in real time. By delivering authentic and interactive content, firms and businesses can present their expertise to a broad audience while increasing engagement.
  2. Build Trust and Relationships Faster: Live streaming allows for real-time interaction, which accelerates trust-building between businesses and their potential clients, customers, and talent. The questions and live content help foster deeper connections, as viewers can engage with the brand on a personal level, ask questions, and receive instant feedback.
  3. Maximize Event and Sponsorship Investments: Live streaming offers a way to leverage the significant investments made in sponsoring conferences and events. By streaming before, during or after sponsored events, and streaming simultaneously on multiple platforms, firms can extend the reach of their content far beyond the physical or registered attendees.
  4. Save Time and Money: One of the hidden secrets of live streaming is its ability to save both time and money. Live streaming platforms are often less expensive than webinar platforms. Plus, unlike pre-recorded content, live streams don’t require extensive editing, and the ability to quickly repurpose the content means businesses can extract more value from a single event.


|

The Growing Importance of Live Streaming on Social Media, Especially LinkedIn


Video content has consistently been prioritized by algorithms, and live streaming is a form of video that offers a direct line to decision-makers. As platforms like LinkedIn, YouTube, and Facebook increasingly emphasize video, B-to-B firms and companies can leverage live streams to capture attention in real time.
During the pandemic, platforms such as Twitch saw massive growth, but it’s LinkedIn that remains the leading channel for B-to-B professionals. As of 2024, LinkedIn has over 930 million registered users globally, with approximately 310 million active monthly users. These users come from over 200 countries, making LinkedIn the largest professional networking platform in the world.
So, LinkedIn is the go-to place to reach decision-makers, founders, and senior executives, many of whom prefer live, authentic interactions over scripted presentations. LinkedIn Live streams can be delivered off members’ profiles and also off LinkedIn Company pages that meet LinkedIn’s access criteria.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers Image

In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.

How Secure Is the AI System Your Law Firm Is Using? Image

In a profession where confidentiality is paramount, failing to address AI security concerns could have disastrous consequences. It is vital that law firms and those in related industries ask the right questions about AI security to protect their clients and their reputation.

The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies Image

Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.

Issues in Reverse Morals Clauses In Talent Influencer Contracts With Product Brands Image

The next company general counsel to slide a morality clause across the desk for a celebrity or web influencer to sign shouldn't be surprised if that talent also whips out a morals clause, one to cancel the contract if the company's brand acts immorally.

Pleading Importation: ITC Decisions Highlight Need for Adequate Evidentiary Support Image

The International Trade Commission is empowered to block the importation into the United States of products that infringe U.S. intellectual property rights, In the past, the ITC generally instituted investigations without questioning the importation allegations in the complaint, however in several recent cases, the ITC declined to institute an investigation as to certain proposed respondents due to inadequate pleading of importation.