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Live Streaming Accelerates Business Growth
Live streaming has evolved significantly and is a widespread phenomenon for retail, gaming, and influencers but is now providing competitive advantages for leading accounting, management consulting, and other professional services firms and B-to-B companies looking to build their brands and increase business.
Live streaming is a dynamic, powerful, and cost-effective way to attract new clients, customers, and talent and enhance current relationships. With its ability to build trust, maximize investments, repurpose content, and save money, live streaming delivers unique advantages in a competitive market.
Yet not one major law firm is live streaming, especially on LinkedIn, which is the world’s largest B-to-B marketplace!
For firms interested in live streaming, knowing best practices, and avoiding common pitfalls can help harness the full potential of live streaming to drive long-term growth.
Four Main Reasons Why Live Streaming Drives Business Growth
- Showcase Expertise and Talent: Live streaming is a powerful and creative way to demonstrate knowledge and skills in real time. By delivering authentic and interactive content, firms and businesses can present their expertise to a broad audience while increasing engagement.
- Build Trust and Relationships Faster: Live streaming allows for real-time interaction, which accelerates trust-building between businesses and their potential clients, customers, and talent. The questions and live content help foster deeper connections, as viewers can engage with the brand on a personal level, ask questions, and receive instant feedback.
- Maximize Event and Sponsorship Investments: Live streaming offers a way to leverage the significant investments made in sponsoring conferences and events. By streaming before, during or after sponsored events, and streaming simultaneously on multiple platforms, firms can extend the reach of their content far beyond the physical or registered attendees.
- Save Time and Money: One of the hidden secrets of live streaming is its ability to save both time and money. Live streaming platforms are often less expensive than webinar platforms. Plus, unlike pre-recorded content, live streams don’t require extensive editing, and the ability to quickly repurpose the content means businesses can extract more value from a single event.
The Growing Importance of Live Streaming on Social Media, Especially LinkedIn
Video content has consistently been prioritized by algorithms, and live streaming is a form of video that offers a direct line to decision-makers. As platforms like LinkedIn, YouTube, and Facebook increasingly emphasize video, B-to-B firms and companies can leverage live streams to capture attention in real time.
During the pandemic, platforms such as Twitch saw massive growth, but it’s LinkedIn that remains the leading channel for B-to-B professionals. As of 2024, LinkedIn has over 930 million registered users globally, with approximately 310 million active monthly users. These users come from over 200 countries, making LinkedIn the largest professional networking platform in the world.
So, LinkedIn is the go-to place to reach decision-makers, founders, and senior executives, many of whom prefer live, authentic interactions over scripted presentations. LinkedIn Live streams can be delivered off members’ profiles and also off LinkedIn Company pages that meet LinkedIn’s access criteria.
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