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Edge Implements AI: A Q&A with Amy Juers
In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. I spoke with Edge’s CEO, Amy Juers, MBA, about what AI can do for legal marketers in general and what went into the decision to implement AI and how Edge did it.
MLF: First of all, congratulations on the achievement and the rebrand. I have spoken with you and the Edge Marketing team about using generative AI in legal many times, and we’ve certainly published plenty of articles in Marketing the Law Firm about it. So before we get into the specifics of Edge’s foray into implementing GenAI, and maybe this does lead into it, how, in general, can legal marketers leverage GenAI?
Juers: This is a great question, and I don’t know if you’ll like my answer because it is pretty point-blank! When Edge embarked on the journey of exploring AI, we took a deliberate approach by mapping out our entire workflow from lead ingestion through delivery, reporting and data analysis, and then asked ourselves the question, “Where can we inject AI?” We found that you can use it in every aspect of marketing and PR!
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