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Law Firm Marketing and Business DevelopmentMarketing the Law FirmFeatures

Is Google Search Dead? How AI Is Reshaping SEO and Search

By Amy Juers
March 01, 2025

Part One of a Two-Part Article

This two-part article dives into the massive shifts AI is bringing to Google Search and SEO and why traditional searches are no longer part of the solution for marketers. It’s not theoretical, it’s happening, and firms that adapt will come out ahead. Part Two will examine practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts.


Let’s face it: we’ve never seen change like this before. Since the dawn of Google Search in 1997, search functions have evolved steadily, but never at this pace. AI has disrupted searches so profoundly that what once took years to transform is now happening every few weeks.

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