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Is Google Search Dead? Part 2: The Key to Thriving In a Multichannel, AI-Driven World
Part Two of a Two-Part Article
Part One of this two-part article series explored how AI is fundamentally reshaping Google Search and SEO. AI-driven platforms like ChatGPT and Gemini are steering us toward a world of “zero-click searches,” where users get direct answers from AI instead of traditional search results. It discussed why relying solely on Google Search is no longer enough and how firms must adapt to stay visible and build trust in this new era.
Part Two examines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts. This means rethinking your strategy to build direct connections with your audience, using platforms that elevate your visibility and focusing on storytelling that resonates.
Invest in Owned Media
In a world where algorithms are constantly changing, the most valuable audience is the one you own. Websites, blogs, podcasts, and most importantly email newsletters are your direct lines to clients. These platforms don’t rely on the whims of search algorithms or social media feeds, which means you have full control over your content and how you connect with your audience.
Among these, email is your secret weapon. Think about it. Who truly owns their Google rankings or Instagram algorithms? No one. But an email list? That’s yours. It’s personal, direct and entirely in your control. Not only are email campaigns still one of the highest-performing digital marketing strategies, but they also offer a sustainable way to maintain relationships with your audience, no matter what happens to algorithms or platforms tomorrow.
Takeaway: Build and nurture your owned media so you’re not dependent on platforms you can’t control. Start with an email-first philosophy to ensure your brand always has a direct channel to its audience.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Stranger to the Deed Rule
In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.