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Career Journal: Time to Go Out on a Limb Image

Career Journal: Time to Go Out on a Limb

Michael DeCosta

It's time that legal marketing executives take a risk and launch a creative media campaign that reshapes the industry's image and increases the unaided brand recognition of their firm over the virtual stealth existence of their competitors.

Features

The Essentials of a Powerful Online Marketing Strategy Image

The Essentials of a Powerful Online Marketing Strategy

Jeff Roberts

How do you integrate your individual online efforts in a coordinated strategy to build brand awareness and achieve your marketing and business development goals?

Features

IT Strategies to Make Firms More Efficient and Competitive Image

IT Strategies to Make Firms More Efficient and Competitive

Sue Hughes

IT had never really been viewed as a profit center, only as necessary overhead. In the many years that IT has been fulfilling that role, we've seen an explosion of software and hardware choices to meet all of our daily needs. Now, you name the need and chances are good that there is an application out there to meet that need. With this comes a lot of investment: research, trial periods for testing, hardware, software, added personnel, training and consultants to name just a few.

Features

Generating Leads By Finding Buyers in Trouble Image

Generating Leads By Finding Buyers in Trouble

Larry Bodine

Legal services are not sold, they are bought. You can't sell something that the other person doesn't want. Hence, the most effective way to detect a lead is to find someone ready to buy.

Features

Powering Your Way Out of the Recession Image

Powering Your Way Out of the Recession

William C. Cobb

The vision of this article is to provide a model that may be used in discussing how a firm can power into the next few years. It uses a watershed analogy to demonstrate drivers for higher margins and the skills required to maximize each stream of effort running toward the earnings "lake."

Features

The Intelligence of Business Intelligence Image

The Intelligence of Business Intelligence

Derek Schutz & Russ Haskin

In the course of doing business, every law firm generates and tracks massive amounts of data, be it in a time and billing system, general ledger accounts, payroll, etc. Structuring those data into a meaningful framework allows a law firm to sift through a large amount of statistics to analyze and answer important business questions.

Features

Update on India for U.S. Law Firms Image

Update on India for U.S. Law Firms

Stanley Kolodziejczak & Nancy Regan

Whether your firm is currently providing legal services toclients in India or has plans to target this market, you should be aware of several recent legal developments in India and the potential impact they will have on your operations.

Features

Movers & Shakers Image

Movers & Shakers

ALM Staff & Law Journal Newsletters

Fisher & Phillips LLP, a national labor and employment law firm, will move its national headquarters in Atlanta in November 2010. The firm is moving into the new 12th & Midtown development where it will occupy two floors of a new 38-story office tower at 1075 Peachtree Street. Fulbright & Jaworski L.L.P. has appointed partners to serve as new heads of its offices in Austin, TX, and Denver. In Austin, Butch Hayes, a member of this…

Features

Will That New Associate Get You Disqualified? Image

Will That New Associate Get You Disqualified?

Kasey T. Ingram

When your firm takes on a new hire, you may be putting the firm at risk for disqualification from a large case. Here's why.

Features

Ethical Good Eggs Image

Ethical Good Eggs

Paula Campbell

As an organization, what do we do when a client asks us to proceed through uncharted waters? Do solutions conceived outside of our comfort zone make us seem reckless or inversely, innovative?

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