Features
Career Journal: Time to Go Out on a Limb
It's time that legal marketing executives take a risk and launch a creative media campaign that reshapes the industry's image and increases the unaided brand recognition of their firm over the virtual stealth existence of their competitors.
Features
The Essentials of a Powerful Online Marketing Strategy
How do you integrate your individual online efforts in a coordinated strategy to build brand awareness and achieve your marketing and business development goals?
Features
IT Strategies to Make Firms More Efficient and Competitive
IT had never really been viewed as a profit center, only as necessary overhead. In the many years that IT has been fulfilling that role, we've seen an explosion of software and hardware choices to meet all of our daily needs. Now, you name the need and chances are good that there is an application out there to meet that need. With this comes a lot of investment: research, trial periods for testing, hardware, software, added personnel, training and consultants to name just a few.
Features
Generating Leads By Finding Buyers in Trouble
Legal services are not sold, they are bought. You can't sell something that the other person doesn't want. Hence, the most effective way to detect a lead is to find someone ready to buy.
Features
Powering Your Way Out of the Recession
The vision of this article is to provide a model that may be used in discussing how a firm can power into the next few years. It uses a watershed analogy to demonstrate drivers for higher margins and the skills required to maximize each stream of effort running toward the earnings "lake."
Features
The Intelligence of Business Intelligence
In the course of doing business, every law firm generates and tracks massive amounts of data, be it in a time and billing system, general ledger accounts, payroll, etc. Structuring those data into a meaningful framework allows a law firm to sift through a large amount of statistics to analyze and answer important business questions.
Features
Update on India for U.S. Law Firms
Whether your firm is currently providing legal services toclients in India or has plans to target this market, you should be aware of several recent legal developments in India and the potential impact they will have on your operations.
Features
Movers & Shakers
Fisher & Phillips LLP, a national labor and employment law firm, will move its national headquarters in Atlanta in November 2010. The firm is moving into the new 12th & Midtown development where it will occupy two floors of a new 38-story office tower at 1075 Peachtree Street. Fulbright & Jaworski L.L.P. has appointed partners to serve as new heads of its offices in Austin, TX, and Denver. In Austin, Butch Hayes, a member of this…
Features
Will That New Associate Get You Disqualified?
When your firm takes on a new hire, you may be putting the firm at risk for disqualification from a large case. Here's why.
Features
Ethical Good Eggs
As an organization, what do we do when a client asks us to proceed through uncharted waters? Do solutions conceived outside of our comfort zone make us seem reckless or inversely, innovative?
Need Help?
- Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
- Need other assistance? email Customer Service or call 1-877-256-2472.
MOST POPULAR STORIES
- Supreme Court Hears Arguments In Corporate Trademark Infringement Remedy Calculation CaseThe business-law issue of whether and when a corporate defendant is considered distinct from its affiliated entities emerged on December 11 at the U.S. Supreme Court, with the justices confronting whether a non-defendant’s affiliate’s revenue can be part of a judge’s calculation of the monetary remedy for the corporate defendant’s infringement of a trademark.Read More ›
- Navigating AI Risks: Best Practices for Compliance and SecurityThe most forward-thinking companies embrace AI with complete confidence because they have created governance programs that serve as guardrails for this incredible new technology. Effective governance ensures AI consistently aligns with an organization’s best interests, safeguarding against potential risks while unlocking its full potential.Read More ›
- What Will 2025 Bring for Legal TechIt’s time for our annual poll of experts on what they expect 2025 to bring in legal tech, including generative AI (of course), e-discovery, and more.Read More ›
- AIAs: A Look At the Future of AI-Related ContractsAI’s rapid market proliferation and regulatory expansion mirrors privacy’s, and businesses should model their contractual AI compliance on the successes of privacy law’s DPA and BAA.Read More ›
- The Death of SEO: How AI Is Impacting Search, PPC and CookiesTraditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.Read More ›