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TACTICS FOR ENGAGEMENT - Generating New Business What are your strategies for engaging with prospects? How do you improve law selling? Recently, I participated in a brainstorming session with a group of attorneys - some in-house counsel, some outside counsel. the focus of the session was on how to improve law selling. Even though the attorneys represented different areas, they all agreed on which legal marketing tactics were the most effective. As a business develoment consultant, I…
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So what's the deliverable once you finally convince Firm Management and the designated Lead Partners to buy into a Client Feedback program focused ' at least initially ' on its Tier 1 or key clients?
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Whether your firm is redesigning its existing Web site or creating its first site, hiring a developer can be an expensive and time-consuming undertaking. To make your redesign/development experience rewarding and to avoid misunderstandings, outline the scope of your project before obtaining proposals from Web site design firms.
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With the passage of the Lilly Ledbetter Fair Pay Act, the EEOC's and OFCCP's increased focus on compensation discrimination, and the government's increased budget for these agencies, compensation decisions are destined to come under increased scrutiny from employees, their attorneys and the government.
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One of the major changes of the recession is how the boundaries of the client-lawyer relationship has been redrawn ' the power now firmly lies with the client as the status of general counsel within their own organization continues to grow.
In advertising, it's amazing what works and what doesn't work. It isn't always what you think it is.
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The practice of project management in e-discovery has traditionally been loosely defined, with significant variation in the application of the fundamentals and the people performing these services. In some cases, the individual taking a project management role on a case is an attorney or paralegal, while in others it's the e-discovery services provider's account manager. Some project managers come from IT or document management roles. Within any given case, multiple "project managers" may work together, each applying their own set of practices and procedures.
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In many instances and in many sectors, technology is looked to as the savior, since it's easy to simply focus on the "bright, shiny object" that will quickly and painlessly fix the problem at hand. The same is true in the legal industry when it comes to litigation and e-discovery. Unfortunately, technology is only part of the equation, unable to deliver the promised value without the inclusion of the equally important pillars of people and processes. While many recognize this as a truism, they nevertheless forget (or underemphasize) the importance of the other factors ' much to their detriment.
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How difficult is it for these potential clients to find a particular firm online and, once they do, are they motivated enough by what they find to take the next step and contact that firm? Some lawyers embrace online marketing and do it well, while others make mistakes that cost them clients, money and time.