Features
Networking Success for the Single Attorney
Many single and divorced people are savoring their unmarried lifestyles, and are leveraging the freedom of being unattached to creatively develop their business networks.
The Art in Marketing Strategy: Creativity vs. Memory
Many years ago, I worked at an ad agency whose creative director boasted of his ability to generate good advertising ideas. The problem was that his ideas weren't very good. His ad campaigns usually fell short of objectives, or at least, generated no excitement; nor were they very competitive. They rarely were the right ideas for the campaigns involved. After a while, I figured out what was wrong. The problem was that he wasn't creating, or even thinking. He was remembering.
ASK YOUR CLIENTS FOR THEIR BUSINESS
ASK YOUR CLIENTS FOR THEIR BUSINESS - but make sure you have done your homework.
Features
e-Curing the Holiday Humbug
Anyone trying to keep an e-commerce site afloat didn't ' and still doesn't ' need to read the newspaper to realize the business downturn: the grim news appears every day in the cash till, in the aging-of-receivables report, and in overdue payables. While the down times are as inevitable a part of a business cycle as the booming times, that realization doesn't satisfy the bank, the critical vendor at the door or the payroll processor that must be paid.
Features
The Trouble with Anonymous Bloggers
cyberspace enables anyone willing to spring for a domain name and pay an Internet service provider $15 a month to become a "publisher." And even better for these latter-day Horace Greeleys, they can corral a limitless number of "reporters" without paying one red cent. Small wonder that blogging has become a force of mainstream media. Indeed, blog owners basically need only to grant anonymity to those who post to their Web sites.
Features
Whose Space? Discoverability of Social Networking Web Sites
This article explores a social networking site user's right to privacy, an adversary's right to obtain information from that site, and the admissibility of the information.
Features
Leadership Development Programs
Leadership programs can range from a collection of specific training programs to a more comprehensive approach, including an organized curriculum, senior advisers, individual coaching, development plans and formal feedback. If your firm is interested in starting a comprehensive program, here are some factors to consider.
Features
Law Firm Intelligence: Researching the Economy
This is the first in a series of articles designed to provide researchers and marketers with tools to gain a degree of clarity and insight into how the economy will affect their firms.
Features
Client Speak: A Three-Way Street
Lawyers who find ways to provide clients with incentives to hire the firm ought to be rewarded accordingly. The principle seems sound enough but, as usual, the devil is in the proverbial details.
Features
Career Journal: Greater Impact -- Deciding Between an In-House or a Freelance Marketing Role
With the average tenure of a law firm Chief Marketing Officer hovering around three years, business development and marketing executives might wonder if the profession offers a healthy career platform for them long term. Here's what they need to know.
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