Our marketplace is changing at a breakneck pace and on many fronts. Our firms are changing as well, from how we charge clients to how we compensate attorneys. A new kind of approach is required for effective management and leadership.
In one of its more insidious forms, recommendation marketing can involve a marketer paying Internet users to post disingenuous positive product reviews at online retailers' sites, also called astroturfing, in which advertisers or their agents pretend to be unaffiliated consumers, and spread misleading or false information to advance the advertiser's objectives.
In the midst of the current recession-induced pummeling of law firms and in-house legal departments, some positive changes are occurring that are setting the stage for a stronger industry. One is the quantity and quality of law firm mergers that are being consummated.
Who's doing what; who's going where.
JACK NICKLAUS ON LEGAL SALES - One of the greatest professional golfers, Jack Nicklaus, was once asked how he would describe his style of play. "Grip it and rip it" was the answer. His focus was so strong, and his swing so well trained, that he did not need to spend time moving his feet, practicing his swing, staring down the fairway, etc. He had his target and went for it. The message here for law…
US TENNIS OPEN UPSETS ARE A LESSON IN LAWYER BUSINESS DEVELOPMENT Because it is the fourth and final stop on the Grand Slam tennis tour, the US Open is one of the nation's most watched tournaments. It also tends to be dominated by the best of the game. This year, however, many of the top seeds were upset. Sharapova, V. Williams, Roddick, Federrer were al knocked out of contention for the top prize. But these types of…
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague'
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION Hard to believe it's Labor Day weekend already - time to celebrate another passing summer, for the kids to head back to school, and of course, to recognize hard working men and women. For lawyers, focusing on sales and client retention, celebrating your contributions is important - but often overlooked. While you're celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients.…
Who's doing what; who's going where.
