Features
Jennifer L. Bluestein
&
Paula Giovacchini
2009 may prove to be a challenge for lawyers faced with the responsibility of bringing in new business. Despite the uncertainty, now is the perfect time to develop your elevator pitch. This article provides attorneys with the necessary tools to develop themselves.
Features
Jeremy T. Elman
Technology innovations in legal practice will become standard as the author's generation moves into management and leadership roles. Here's why.
Features
ALM Staff
&
Law Journal Newsletters
Who's going where; who's doing what.
MARKETING PROFESSIONAL SERVICES ON YOUTUBE is one of the newest methods for corporate counsel to learn about firms who are or might service them in the future. It's powerful, it's persuasive, and it pjrovides a new way for professionals to maximize their marketing message. They call it YouTube. Online video is a professional services revolution in the making. It rivets audiences and directly involves them in your marketing. Link the YouTube post to your website and -…
allan colman, www.closersgroup.com
CLOSING THE DEAL A very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the "budget" card. But the economy is not the only factor you should consider when converting an opportunity to close more business. Hesitation might also occur on behalf of in-house counsel or public agency executives due to the pressures of bureaucracy. Who else needs to approve the engagement?…
Features
Michael Lear-Olimpi
Especially for e-commerce attorneys ' who have quickly adapted to doing all of their business chained to a computer monitor ' in-person networking is becoming a lost art. Even if you may very well be doing the right thing in attending networking events, you may not be doing the thing right well.
Features
Ronald J. Levine
&
Susan L. Swatski-Lebson
This article explores a social networking site user's right to privacy, an adversary's right to obtain information from that site, and the admissibility of the information.
Features
Spencer Barback
&
Rick Hayden
There are steps firms can take — many in the areas of accounting and financial planning — to best ensure that they emerge from the current economic slump just as strong as when they entered it.
Features
ALM Staff
&
Law Journal Newsletters
Many single and divorced people are savoring their unmarried lifestyles, and are leveraging the freedom of being unattached to creatively develop their business networks.
Bruce Marcus
Many years ago, I worked at an ad agency whose creative director boasted of his ability to generate good advertising ideas. The problem was that his ideas weren't very good. His ad campaigns usually fell short of objectives, or at least, generated no excitement; nor were they very competitive. They rarely were the right ideas for the campaigns involved. After a while, I figured out what was wrong. The problem was that he wasn't creating, or even thinking. He was remembering.
