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Five Essential Steps for Lawyers to Effective Legal Marketing Image

Five Essential Steps for Lawyers to Effective Legal Marketing

Olivia Vizachero

Learning how to market yourself does not have to be difficult. Here are five simple steps you need to follow.

Features

Congress and the Evolving SECURE Act Image

Congress and the Evolving SECURE Act

Lawrence L. Bell

The SECURE Act aims to encourage Americans to save more for retirement, in part by making that process easier. SECURE 2.0, recently passed by the House of Representatives would continue to tweak the rules for contributing to and withdrawing from retirement savings vehicles. It's on its way to the Senate.

Features

How to Manage 6 Risks Affecting Cybersecurity for Law Firms Image

How to Manage 6 Risks Affecting Cybersecurity for Law Firms

Chris Mangano & Edward Keck, Jr.

Cybercriminals are increasingly targeting law firms; extortion is quickly realized, given the nature of highly confidential client data. The digital footprint of law firms is constantly expanding, leading to more entrances to a firm's network infrastructure, which is a direct gateway to data.

Features

Online Accessibility, SEO and Digital Marketing Strategy Image

Online Accessibility, SEO and Digital Marketing Strategy

Sarah Brodsky

How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That's where your law firm's SEO strategy comes into play.

Features

Amending the Law Firm Partnership Agreement Image

Amending the Law Firm Partnership Agreement

Arthur J. Ciampi & Maria L. Ciampi

Many law firms with a written agreement stick it in a drawer, rarely read it, and do not amend it. Failing to amend the agreement can cause harm to the firm and its partners.

Features

6 Risks Affecting Cybersecurity for Law Firms Image

6 Risks Affecting Cybersecurity for Law Firms

Chris Mangano & Edward Keck, Jr.

We are all "custodians of data." Law firms specifically are stewards of some of the most sensitive information stored and shared; a fact that doesn't elude nefarious cybercriminal syndicates. Below are some of the top cybersecurity risks affecting law firms.

Features

Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort Image

Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort

Lorrie Thomas Ross

While all firms have marketing initiatives in place, that does not necessarily mean you're doing all you can to optimize your marketing efforts. If you'd like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren't making one of these common marketing mistakes.

Features

The Care and Feeding of the Legal Client Image

The Care and Feeding of the Legal Client

Jaimie B. Field

Do your attorneys know the difference between a customer and a client? I have always defined the difference as a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again; mainly, since the legal industry is becoming more transactional daily. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.

Features

How to Properly Align Marketing, Business Development and Sales Image

How to Properly Align Marketing, Business Development and Sales

Melissa "Rogo" Rogozinski 

As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.

Features

To Have or Not to Have Partner Reviews: A Reflection of Firm Culture Image

To Have or Not to Have Partner Reviews: A Reflection of Firm Culture

Sharon Meit Abrahams

Firms are conducting their mid-year associate reviews around this time. What about partners? Typically, partner feedback is given by means of their new annual compensation. If your firm is not doing partner reviews now is the time to start. As firms are looking for ways to increase retention and survive the great resignation conducting partner reviews might hold the key. Doing reviews makes a statement about your firm's culture.

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