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How to Properly Align Marketing, Business Development and Sales Image

How to Properly Align Marketing, Business Development and Sales

Melissa "Rogo" Rogozinski 

As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.

Features

To Have or Not to Have Partner Reviews: A Reflection of Firm Culture Image

To Have or Not to Have Partner Reviews: A Reflection of Firm Culture

Sharon Meit Abrahams

Firms are conducting their mid-year associate reviews around this time. What about partners? Typically, partner feedback is given by means of their new annual compensation. If your firm is not doing partner reviews now is the time to start. As firms are looking for ways to increase retention and survive the great resignation conducting partner reviews might hold the key. Doing reviews makes a statement about your firm's culture.

Features

The Great Unbundling: Do Law Firms Need to Re-think Outsourcing Strategies? Image

The Great Unbundling: Do Law Firms Need to Re-think Outsourcing Strategies?

Anthony Davies

Service "'bundling" provides economies of scale, lower overheads, a single point of contact and a single invoice at the end of each month. However, the bundling of services to create a single multi-service provider may now be hurting firms who are increasingly looking for specialization, especially with regards to onsite workplace experience services.

Features

What's the Difference Between a 'Customer' and a 'Client'? Image

What's the Difference Between a 'Customer' and a 'Client'?

Jaimie B. Field

a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.

Features

Law Firms Increasingly Opting for Relocations Rather than Renewals Image

Law Firms Increasingly Opting for Relocations Rather than Renewals

Jessie Yount

Law firms are increasingly opting for relocations rather than renewals, as firms look to sell talent on their unique identity and flexible approach to work.

Features

Top Law Firms Look to Invest Profits In Future Success Image

Top Law Firms Look to Invest Profits In Future Success

Dan Packel

There's no doubt that much of the legal industry's profit gains are simply the result of surging demand. But smart firms were also able to harness booming demand to push through rate increases, owing to clients who were desperate to see their deals go through. There's no doubt that the firms taking advantage of this confluence are in an enviable position. That doesn't mean they are sitting on their laurels.

Features

The Connection Between Process Improvement, Project Management, and Pricing Image

The Connection Between Process Improvement, Project Management, and Pricing

Catherine Alman MacDonagh & Frederick J. Esposito Jr.

Law firms must continuously review business and legal processes to operate and interact with less waste and costs and develop pricing models that address client needs while generating profits for the law firm. This is actually simple, but not easy to do.

Features

After Another Big Year, Law Firms Should Plan for Recession Image

After Another Big Year, Law Firms Should Plan for Recession

J. Mark Santiago

Planning for the downturn in a clear, methodical way by investing the existing good fortune that most firms enjoy into strengthening your technical infrastructure, trimming expenses, and rethinking how administrative services are delivered to the attorneys.

Features

The Stenography Shortage Is Impacting Client Service: What's the Future of Court Reporting? Image

The Stenography Shortage Is Impacting Client Service: What's the Future of Court Reporting?

Dean Whalen

In the court reporting market, technology has matured to match or exceed stenography's stronghold on speed and accuracy and, as such, is poised to disrupt the market.

Features

Why Focusing on Client Experience Is Critical and How to Get Started Image

Why Focusing on Client Experience Is Critical and How to Get Started

Kristen Dallman

In this marketplace, one thing is abundantly clear: To remain competitive, you must adapt. So how can you adapt in a way that meets the increased expectations of today's client? Focus on client experience.

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