For lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. Yet many attorneys feel uneasy or self-conscious when walking into a room full of unfamiliar faces. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice.
Google’s AI Overview creates a strategic opportunity for attorneys who can leverage their knowledge and experience into a decent article. This opportunity to attract more visibility, link a law firm’s blog, and drive readers to a firm’s website in Google AI Overview is our focus in this article.
Forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan. For law firms, a GTM plan helps align lawyers, marketing and business development professionals, and firm leaders around clear objectives, research-informed opportunities and measurable outcomes.
A recent 9Sail study offers a unique, more scientific and tactically valuable comparative perspective to the traditional ranking of firms by revenue — and how those ranking influence brand and digital value as well as impact the actions of clients or others.
In a legal marketplace transformed by technology, heightened client expectations, and fierce competition, law firm leaders must approach strategy with rigor and clarity. The following questions, accompanied by relevant statistics and explanations, offer a focused guide for uncovering opportunity and driving sustainable growth.
This autumn, convened thought leaders and practitioners from across the digital marketing world to examine and, in many ways, reimagine the evolving relationship between brands, technology and their audiences.
In an increasingly competitive legal landscape, publishing high-quality articles is one of the most effective ways for attorneys to demonstrate subject-matter expertise, attract clients, and strengthen professional credibility.
Lawyers are in the sales business, just like accountants, financial advisors and doctors. At one time, business walked through the door. Today, you need to raise your profile and be the first person they think of when they need a lawyer.
It is time for rebrands to become ‘business as usual’ for firms — becoming less about cosmetic changes towards being an inflection point for decisions about behavior, communications, and ambitions.
The firms that will navigate the next downturn best are those acting now — tightening alignment between marketing, communications, and client service teams so that everyone is telling the same value story.
