While attorneys may wish to emulate Atticus Finch’s commitment to seeking justice for his client, if they want to build a legal practice that feeds their families, they should emulate Joe Rogan.
February 01, 2026Wayne Pollock
The findings of recent research provide specific best practices to help chart a path forward and assist decision makers in aligning the need for prompt action and adaptation with the integration of safeguards into their evolving workflows. While few, if any, have unlocked the true potential of generative AI in complex litigation, the tangible benefits and opportunities are becoming clearer.
February 01, 2026Ari KaplanLaw firms preparing for and kicking off their public relations effort for 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts.
February 01, 2026Beth Huffman and Dave PostonMany law firm leaders insist that artificial intelligence has no place in their businesses; however, common applications employed daily may be using AI without them knowing. This phenomenon, often referred to as “shadow AI,” highlights a growing risk for firms that have yet to develop comprehensive governance strategies for artificial intelligence.
January 01, 2026Robert PadillaFor lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice. Below are strategies to help you feel more relaxed, prepared, and authentic at networking functions in 2026.
January 01, 2026Sharon Meit AbrahamsSuccess in 2026 will belong to brands that combine human judgment with AI capability, communicate with discipline and focus, and treat trust as a measurable business asset, not a marketing byproduct.
January 01, 2026Amy Juers and Mary Obregon and Nicolle Martin and Cindy Kremer Moen and Jennifer Marsnik and Vicki LaBrosse and Tanya AmyoteFor lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. Yet many attorneys feel uneasy or self-conscious when walking into a room full of unfamiliar faces. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice.
January 01, 2026Sharon Meit AbrahamsGoogle’s AI Overview creates a strategic opportunity for attorneys who can leverage their knowledge and experience into a decent article. This opportunity to attract more visibility, link a law firm’s blog, and drive readers to a firm’s website in Google AI Overview is our focus in this article.
January 01, 2026Ada Kase and Vivian HoodForward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan. For law firms, a GTM plan helps align lawyers, marketing and business development professionals, and firm leaders around clear objectives, research-informed opportunities and measurable outcomes.
January 01, 2026Meg PritchardA recent 9Sail study offers a unique, more scientific and tactically valuable comparative perspective to the traditional ranking of firms by revenue — and how those ranking influence brand and digital value as well as impact the actions of clients or others.
January 01, 2026Beth Huffman and Dave Poston
