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Law Firm Marketing and Business Development

  • The firms that treat change management as a discipline — not an afterthought — will capture the efficiency gains, retain talent, and build competitive advantage.

    February 01, 2026Dan Safran
  • As law firms move from experimentation to real dependence on AI in their workflows, the bar is rising. The mandate is no longer “Can AI do it?” Now, it’s “Can AI help us do it precisely, responsibly and in a way that actually moves the business forward?” That’s where the human factor becomes nonnegotiable.

    February 01, 2026Nicolle Martin
  • Many, but not all, professional associations have a class of membership for people and businesses not holding a license to practice in the field yet do provide services frequently used by members of the profession.

    February 01, 2026Bryce Sanders
  • The findings of recent research provide specific best practices to help chart a path forward and assist decision makers in aligning the need for prompt action and adaptation with the integration of safeguards into their evolving workflows. While few, if any, have unlocked the true potential of generative AI in complex litigation, the tangible benefits and opportunities are becoming clearer.

    February 01, 2026Ari Kaplan
  • Law firms preparing for and kicking off their public relations effort for 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts.

    February 01, 2026Beth Huffman and Dave Poston
  • Many law firm leaders insist that artificial intelligence has no place in their businesses; however, common applications employed daily may be using AI without them knowing. This phenomenon, often referred to as “shadow AI,” highlights a growing risk for firms that have yet to develop comprehensive governance strategies for artificial intelligence.

    January 01, 2026Robert Padilla
  • For lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice. Below are strategies to help you feel more relaxed, prepared, and authentic at networking functions in 2026.

    January 01, 2026Sharon Meit Abrahams
  • Success in 2026 will belong to brands that combine human judgment with AI capability, communicate with discipline and focus, and treat trust as a measurable business asset, not a marketing byproduct.

    January 01, 2026Amy Juers and Mary Obregon and Nicolle Martin and Cindy Kremer Moen and Jennifer Marsnik and Vicki LaBrosse and Tanya Amyote