Lawyers have long managed their digital footprint to market their practices. But as artificial intelligence becomes more pervasive, they need to start rethinking their approach.
September 30, 2025Danielle Blustein Hass
If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even opposing counsel find trusted expertise. The game is changing fast. One force accelerating that change more than any other: the rise of AI-powered search, including generative tools like ChatGPT and Google’s Search Generative Experience (SGE).
September 30, 2025Mary ObregonIn an era dominated by digital communication, the simple thank you note often feels like a relic from the past. Yet, in the legal profession — a field built on relationships, trust, and reputation — the handwritten or carefully crafted thank you remains one of the most powerful gestures of professionalism. Whether addressed to a client, a mentor, a colleague, or even opposing counsel, the art of writing a thoughtful thank you note can strengthen connections and elevate your professional presence.
August 31, 2025Sharon Meit AbrahamsThe firms and vendors who adapt will stop chasing page-one rankings and start competing for something more powerful: inclusion in the generative responses that shape buyer perceptions and decisions. That is the new measure of influence in a self-service world.
August 31, 2025Patricia NagyThe firms that succeed in business development don’t just rely on a handful of rainmakers. Instead, they build systems, mindsets, and cultures that support relationship-driven growth at scale. To illustrate what this looks like in action, I sat down with three professionals who live and breathe it every day.
August 31, 2025Yuliya LaRoeGenerative AI is here to stay. The firms that succeed will not be those running the most pilots, but those that build deliberate strategies, align leadership, and embed AI into the way work gets done.
August 31, 2025Don Jaycox and Dan SafranIn today’s legal marketplace, AI-powered algorithms have become the new gatekeepers of visibility and credibility. As these algorithms scan, validate and surface expertise, the traditional legal PR playbook, centered on press releases announcing lateral hires, client wins or firm milestones, is losing impact. Success now depends on understanding how AI evaluates expertise through third-party endorsement and on adapting PR strategies accordingly.
August 31, 2025Aubrey Barrett and Brenda McGannAs law firms race to modernize, the differentiator won't be access to AI, but how leadership guides its adoption. A new era demands a human-driven approach: one that can articulate vision, lead through change, reshape culture and reengage people.
July 31, 2025Marcie Borgal ShunkFor legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.
July 31, 2025Jennifer MarsnikA crisis can greatly threaten an organization's reputation and operational stability. Whether a major product failure, cyberattack, or public health scandal, how a company reacts can define its future. Recent crises involving industry giants underscore the need for a coordinated response that integrates both legal and public relations expertise.
July 31, 2025Monique D. Hayes and Suzanne Perez-Bernal
