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The off-site is out and the on-site is in. As workplaces continue to push engagement through employee engagement events companies are turning inward — quite literally — hosting more events in the workplace than ever. The workplace has become the new off-sites, offering curated, purposeful moments of connection within a company’s own four walls.
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Firms that continue to treat proposal generation as a formatting exercise will find themselves outpaced by competitors who understand its role in business development. The shift isn’t just technical — it’s cultural. It requires firms to prioritize enablement over improvisation, strategy over scrambling.
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Stories have always been at the heart of how humans connect, influence decisions, and foster change. For law firms, where reputation, trust and authority are paramount, storytelling is not just a marketing buzzword and it’s a proven tactic to differentiate your brand, win new clients, and nurture long-term relationships in an increasingly competitive marketplace.
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Change isn’t coming — it’s already here. In nearly every corner of business, and particularly in the legal industry, the pace of innovation is accelerating. Marketing and public relations professionals in law firms or those targeting legal clients are standing at a critical crossroads: either resist the wave of change or ride it forward with purpose, agility and creativity.
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Congratulations! You’ve taken the first step and joined a networking group. Now what? Simply attending meetings and adding the membership to your LinkedIn profile isn’t enough — you need to actively engage to get real value from your involvement.
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While several data points from the ALM and Law.com Compass Mental Health Survey in the legal industry indicated that things have improved slightly, many lawyers sounded the alarm on added pressure from clients due to aggressive rate increases.
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AI and OSINT are not technologies of the future — they are reshaping legal operations today. The firms that embrace these tools strategically, with an eye toward governance, agility, and user adoption, will be positioned to lead. Those that delay will increasingly find themselves managing risk with outdated methods in an accelerated world. This is a defining moment for legal operations. The leap forward is here — and the opportunity is real.
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Social media is going through its teenage years. Moody, unpredictable, deeply self-aware — yet brimming with potential. For businesses and law firms, this moment is an invitation — not an identity crisis. It’s a chance to reassess how we show up.
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Networking is all about building relationships that can enhance your professional reputation, generate business opportunities and open doors for growth both personally and professionally. Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this article, we share our firsthand experiences and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.
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The legal industry is having a moment in the media spotlight. For lawyers and firms, and their marketing professionals, now is the time to up their go-to-market efforts.
