Law Firm Marketing and Business Development

  • Racial Equity Audits Create Accountability for DEI Programs

    As intolerance for inequities in policing and the workplace grew, corporations across the nation pledged their commitment to transform their hiring, promotion, and retention practices to foster inclusion for personnel at all levels. Whether organizations have made good on these commitments is an open question. Racial Equity Audits have emerged as a promising method for answering that question and addressing identified shortcomings.

    April 01, 2022Alexandre Rene, Michael R. Littenberg, Jessica L. Soto and Caitlin Handron

  • Why Hire a Fractional CMO?

    A fractional CMO is an outsourced marketing executive that can perform all the functions of a chief marketing officer, including strategy, planning and implementation, without a company having to commit to a long-term, full-time salary.

    April 01, 2022Nicolle Martin

  • Use Business Development Content for Cross-Selling Success

    If you're in that boat, or you are unsure about how to get your cross-selling efforts going, marketing and business development content, in all of its forms, is your secret weapon for cross-selling your firm's services.

    April 01, 2022Wayne Pollock

  • Aligning with Client Expectations: Is Your Firm Walking the Walk In 2022?

    The adage is true: Actions speak louder than words, and active participation and engagement are critical for fostering real change. Your clients demand it, your competitors are doing it, and your attorneys and staff want it. This is how we will be measured.

    March 01, 2022Vivian Hood and Terry M. Isner

  • DEI As a Competitive Advantage

    An example of how understanding another person's life experience impacts how a practicing attorney can be a more effective advocate for their client.

    March 01, 2022Dr. Sharon Meit Abrahams and Melinda Hall Wieder

  • General Counsel Perspectives on Law Firm Marketing In 2022

    Do you know what GC's want when it comes to evaluating law firms? Have you asked general counsel for their perspective on law firm marketing? If so, are you incorporating this feedback into your firm's marketing and business development efforts?

    March 01, 2022Gina F. Rubel

  • Will the Lateral's Clients Move?

    The promise of new client relationships is driving the vast majority of lateral partner movement today. Is there a way to accurately project which clients of the candidate will move?

    March 01, 2022Eric Dewey

  • Tips for Building Authentic Referral Relationships

    While many attorneys know referral partners are an integral piece of their career, they don't take the time to build authentic referral relationships. To their current and future detriment, they don't make quality referral relationships a priority.

    March 01, 2022Meranda Vieyra

  • 10 Ways to Optimize Your Virtual Presentation or Webinar

    Even when the pandemic subsides, working from home will be remain a constant (at least part of the time) for many lawyers, clients, referral sources, and many others. So, we should continue to work on optimizing our virtual presentation and webinar skills.

    March 01, 2022Julie Savarino