Law Firm Marketing and Business Development

When you're negotiating, being able to reframe — to change your perspective and approach an issue through a new lens — is critical to getting your needs and wants met.

If your firm is making substantive changes, a rebrand helps to communicate that internally and externally.

The Russian invasion of Ukraine and the ongoing war bring up an interesting conundrum for law firms with business ties to Russia. It also sheds new light on the pattern of law firms (and other corporations) speaking out about social causes and events with significant societal implications. A law firm's actions can have PR implications, particularly when it comes to what is or is not communicated to stakeholders and the media.

After two years of cancelled, postponed or virtualized versions, in-person retreats are finally back. It's time to refresh ourselves on why and how to run a safe and healthy in-person retreat.

It doesn't take much to be perceived as 'salesy.' A poorly-timed question, over-confidence, or a little too much enthusiasm can sour your prospect on you. Being perceived as salesy can create obstacles to winning the engagement. Fortunately, it's easy to avoid being salesy. Simply, avoid creating sales pressure.

As intolerance for inequities in policing and the workplace grew, corporations across the nation pledged their commitment to transform their hiring, promotion, and retention practices to foster inclusion for personnel at all levels. Whether organizations have made good on these commitments is an open question. Racial Equity Audits have emerged as a promising method for answering that question and addressing identified shortcomings.

A fractional CMO is an outsourced marketing executive that can perform all the functions of a chief marketing officer, including strategy, planning and implementation, without a company having to commit to a long-term, full-time salary.

If you're unsure about how to get your cross-selling efforts going, marketing and business development content, in all of its forms, is your secret weapon for cross-selling your firm's services.