Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Features

MARKETING TECH: Upping Your New Business Game with AI Image

MARKETING TECH: Upping Your New Business Game with AI

Ray Meiring

With demand for technology innovation and efficiency at an all-time high, we can look to Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to help streamline and automate proposal and RFP management, and bridge the gap between increases in RFP requests and lower win rates.

Features

How to Motivate Attorneys for Rainmaking Success Image

How to Motivate Attorneys for Rainmaking Success

Jaimie B. Field

How to motivate attorneys to do rainmaking activities they need to do has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.

Features

Everything You Need to Know About Law Firm Content Marketing Image

Everything You Need to Know About Law Firm Content Marketing

Melanie Trudeau

There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.

Features

Business Development: How Impactful D&I Programs Can Drive Business Development and Profits Image

Business Development: How Impactful D&I Programs Can Drive Business Development and Profits

Sheila Murphy

Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.

Features

Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients Image

Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients

Brandie Knox

This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.

Features

Spring Forward: Three Insights from Women Who Win in Business Development Image

Spring Forward: Three Insights from Women Who Win in Business Development

Holly Barocio

While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.

Features

How to Create a Culture In a Law Firm That Supports 'The Hustle' Image

How to Create a Culture In a Law Firm That Supports 'The Hustle'

Randi Rosenblatt

Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.

Features

Professional Development: How to Be An Ally In the Legal Profession Image

Professional Development: How to Be An Ally In the Legal Profession

Sharon Meit Abrahams

Last year law firms sent out announcements about their commitment to Diversity, Equity, and Inclusion (DEI) efforts in response to racial tensions. One of the initiatives firms stated they implemented is a formal allyship program. However, allyship in not a program or a mindset. It is a verb.

Features

How Do Business Development Efforts In High-Performing Law Firms Differ? Image

How Do Business Development Efforts In High-Performing Law Firms Differ?

Meghan Frank

As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.

Features

5 Critical Steps Down the Business Development Road Image

5 Critical Steps Down the Business Development Road

Aaron Y. Strauss

There is no question that a successful career in professional services requires an ability to generate new business. While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.

Need Help?

  1. Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
  2. Need other assistance? email Customer Service or call 1-877-256-2472.

MOST POPULAR STORIES