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Law Firm Marketing and Business Development

  • In the post-pandemic era, widely adopted flexible work arrangements have given lawyers a new view of their work. But in a profession without mandatory retirement policies, a partner's decision to keep practicing may not entail a discussion of the ultimate succession of their practice and clientele.

    January 01, 2023Dan Roe, Justin Henry and Jessie Yount
  • Office drama can be a big problem for law firms. Whether it is showing up as office gossip, the partner who is terrible to their associates and staff, two people who just cannot seem to get along, or a revolving door of lawyers or staff, drama can be distracting, hamper productivity, and reduce billable hours.

    December 01, 2022Susannah Margison
  • As we come into the holiday season, PR professionals will have to adapt and pivot with all the variables to think about ways to satisfy 2023 PR trends and get their client in the spotlight.

    December 01, 2022Elizabeth Lampert and Lara Cupit
  • Lawyers, especially young lawyers, want to work from home. But there are downsides, such as a decrease in networking and personal relationships. How can technology help balance these out so that attorneys and law firms can have their cake and eat it too.

    December 01, 2022AshLea Allberry
  • In March 2020 and the months immediately following, many firms found themselves scrambling to implement tools that would meet the needs of new remote work realities. Understandably, many of these decisions were done quickly without the normal level of due diligence. Now, the same firms are realizing that those hasty, though necessary, decisions should be revisited or undone.

    December 01, 2022Tomas Suros
  • The accounting industry picked up on this idea years ago when the big accounting firms set up subsidiaries offering management consulting services. Lawyers are in an ideal position to offer impartial investment advice because they are fiduciaries.

    December 01, 2022Bryce Sanders
  • It's important for marketing, BD and PR to have a shared understanding of the firm's brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm's targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.

    November 01, 2022Ryan King
  • In the current talent war, many law firms are hunting for talent with a focus on traditional "industry experience" and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?

    November 01, 2022Corey Castillo
  • Today we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.

    November 01, 2022Anthony Davies