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Law Firm Marketing and Business Development

  • A study by ALM Intelligence on the compensation of marketing and business development professionals in the legal profession found that salaries and bonuses for first-chair directors and C-suite personnel have soared over the last several years, but that the increases favored males and widened the pay gap between men and women in those roles.

    November 01, 2022Patrick Smith
  • Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm's revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?

    October 01, 2022Melissa "Rogo" Rogozinski
  • Security and privacy start with good information governance, and for many firms — trying to get their information governance policy implemented feels a lot like Groundhog Day. Yes, the one with Bill Murray. Let's take a closer look.

    October 01, 2022Ben Schmidt and Nathan Curtis
  • There are steps that a law firm can take to be proactive in their messaging, marketing and public relations no matter if a lawyer is leaving or joining the firm. As with many legal marketing efforts, careful planning and strategic thinking is key to ultimate success.

    October 01, 2022Gina F. Rubel
  • Law firms, along with many others, seem to have transitioned from the challenges associated with the Great Resignation to wondering whether they overhired. Some lawyers will be the victims of a layoff. Victims? And that's the problem. If you've ever been laid off, downsized, made redundant, or any other of the euphemisms for being fired, it can feel terrible.

    October 01, 2022Anne E. Collier and Sameena Safdar Kluck
  • A current question on a lot of marketers' minds: "Is Twitter worth the trouble?" For some firms, Twitter may be the best social media platform; others may not say the same. Let's discuss Twitter and whether the time and effort needed are worth it.

    October 01, 2022Mary Obregon
  • Routines based around 'work from home' are calcifying, and commuting, parking, sandwich shops and childcare are fading into distant memory. With each passing week, the challenge to win attorneys back into the office increases.

    October 01, 2022Anthony Davies
  • Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm's revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?

    October 01, 2022Melissa "Rogo" Rogozinski
  • The role of emotional intelligence, also known as EQ, Emotional Quotient, is critical to the success of lawyers who are leaders in their firms. EQ can be defined as skills people use to manage their own emotions wisely, to maximize their chances of influencing others constructively, and achieve their goals. Having high emotional intelligence helps professionals build stronger relationships, reduce stress, defuse conflict, and improve job satisfaction.

    October 01, 2022Sheryl Odentz