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Law Firm Marketing and Business Development

  • The results of interviewing 30 chief talent officers along with directors and managers of recruiting reveal the impact of the pandemic on entry-level and lateral hiring, the appetite for leveraging technology to address the rapid acceleration in on-campus interviewing and lateral recruitment, and the increased focus on innovation to fuel law firm success.

    February 01, 2022Ari Kaplan
  • Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO for law firms really is, and if it will help with your business development activities.

    February 01, 2022Spencer X. Smith
  • There's simply no better time than these early days of 2022 to take the time to consider and prioritize some essential first steps you can promptly execute to ensure your law practice is on the right path to being even more successful in January 2023 than it is today.

    February 01, 2022Jill Marie Wilson
  • If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.

    February 01, 2022Melissa "Rogo" Rogozinski
  • Demonstrating client service before the engagement serves attorneys well into the ongoing relationship. This checklist can help professionals discuss important topics with new clients and demonstrates their skills in quality client service.

    January 01, 2022Sharon Meit Abrahams
  • There was no shortage of COVID-related PR opportunities having an impact on practice groups across the board, from real estate to bankruptcy to employment and more. This wave started in 2020 and continued well into 2021. Once the pandemic does finally fade from our lives, what will the new normal for legal PR look like?

    January 01, 2022Carlos Arcos
  • Selling doesn't cause buying. Buying is an internal business process and that process is fast becoming out of sync with the sales training we often push on our lawyers. Our buyers know more than we do about what is really important inside companies when they are looking to hire outside counsel. We must get better at that lest many of our practices become even more commoditized.

    January 01, 2022Eric Dewey
  • The law firm office cannot remain unchanged, as if frozen in time set to some date prior to the onset of pandemic, when the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.

    January 01, 2022Anthony Davies