Features

Everything You Need to Know About Law Firm Content Marketing
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
Features

Business Development: How Impactful D&I Programs Can Drive Business Development and Profits
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
Features

Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.
Features

Spring Forward: Three Insights from Women Who Win in Business Development
While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.
Features

How to Create a Culture In a Law Firm That Supports 'The Hustle'
Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
Features

Professional Development: How to Be An Ally In the Legal Profession
Last year law firms sent out announcements about their commitment to Diversity, Equity, and Inclusion (DEI) efforts in response to racial tensions. One of the initiatives firms stated they implemented is a formal allyship program. However, allyship in not a program or a mindset. It is a verb.
Features

How Do Business Development Efforts In High-Performing Law Firms Differ?
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
Features

5 Critical Steps Down the Business Development Road
There is no question that a successful career in professional services requires an ability to generate new business. While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
Features

Gender Equity Is Part of DRI's DNA
DRI is leading the way for women to take hold of leadership positions, setting the standard for other industry organizations to follow suit.
Features

Hindsights, Insights and Foresights: Producing Content That Clients Value
This article describes a model to help your lawyers evaluate the relative value of the information they are sending to their clients and help you communicate the importance of delivering value in their written communications to clients.
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