Law Firm Marketing and Business Development

The pandemic has brought into focus the need for law firms and law firm leaders to be strategic about fostering the connections, engagement, learning, and innovation that will allow them to both attract and retain top talent.

Many law firm finance leaders are using data to drive change in their organizations, amplifying the power of profitability, and leveraging their skill to fuel innovation. Ultimately, they are helping their firms gain a competitive advantage.

2020 was a lesson in forced change management. Today, law firms are at a crossroads triggered by the transformational impact of the pandemic, and wondering…

When 2020, and its accompanying pandemic, ushered in a resurgence in legal digital marketing and social media use, it was expected given the circumstances. But not all firms are managing that content effectively.

Law firms are paying more for talent than ever before. But like other industries that've been hit by a so-called "Great Resignation," they're also hemorrhaging it like never before, and the result is a diminished return on investment that could reach a "boiling point" in the near future.

Many firms are shifting to a hybrid work model, where lawyers and staff will divide their time between in-office and outside-the-office work, making management and leadership tasks more challenging.

As we approach the end of the year, office return dates are still uncertain. While we are very capable of functioning efficiently and effectively in our remote competitive intelligence environments, it can be easy to feel isolated, like you're operating in a vacuum.

Slowly, ever so slowly, lawyers and staff are making their way back to the office. While we all look forward to returning to normal, the normal we left…